GEO Audit
See where your brand stands across AI search. We audit technical readiness, priority prompts, citations, competitors and content gaps to identify the highest-impact GEO opportunities.
Freeways Agency is a generative engine optimization (GEO) agency that gets your brand discovered, cited and recommended across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews - backed by 50,000+ prompt tests and measurable client results.
AI search optimization for SaaS, ecommerce and service brands across 6+ sectors.
AI answer
Generative engine optimization (GEO) is the practice of making your brand easy for AI engines to find, trust and recommend. Buyers now ask ChatGPT, Gemini and Perplexity for shortlists before they ever search Google. Traditional SEO gets you ranked; GEO gets you named in the answer. As a GEO agency, Freeways extends search optimization into AI search so your brand shows up where decisions now start.
Build the technical, content and authority signals your brand needs to be discovered, understood, cited and recommended across AI-powered search.
See where your brand stands across AI search. We audit technical readiness, priority prompts, citations, competitors and content gaps to identify the highest-impact GEO opportunities.
Make your website easier for AI systems to access, crawl and understand. We optimize AI indexability, structured data, site architecture, llms.txt and other technical signals.
Create content built for both people and AI retrieval. We develop clear, structured answers around high-value questions, comparisons, use cases and topics your buyers actually search for.
Strengthen how AI understands and trusts your brand. We improve entity clarity, source consistency, third-party mentions, citations and authority signals across the web.
Improve your chances of appearing in ChatGPT and other AI-generated answers. We optimize priority pages, content structure and brand signals around the prompts that influence discovery and consideration.
Know where your brand appears - and where competitors win instead. We track priority prompts, brand mentions, citations, answer accuracy and competitive visibility over time.
Across 30+ tracked GEO projects, Freeways measures how brands move from initial discovery to citation, comparison and recommendation across major AI platforms - helping businesses become visible before buyers know their name and stay relevant as purchase intent increases.
We map 100–300 high-intent prompts per project to identify where buyers explore problems, categories and solutions, helping your brand appear before competitors become the default options.
We analyze 20–50 priority citation sources per market and strengthen the content, entity and authority signals AI engines rely on to validate and reference your brand.
We track recommendation presence across 4 major AI engines, measuring where your brand appears, how it ranks and which competitors are recommended as buyers move closer to a decision.
Freeways applies GEO across 6+ commercial sectors and 30+ projects, helping brands become easier for AI to discover, compare and recommend.
Freeways combines applied AI research with search and growth execution to understand how AI engines discover, validate and recommend brands - then turns those insights into a measurable GEO methodology.
Across tracked GEO projects, brands reached their first non-branded AI recommendation in a median of 26 days, measured from implementation start across priority commercial prompts.
Freeways has run 50,000+ tracked prompt tests across ChatGPT, Gemini, Perplexity and Claude, covering discovery, comparison, citation and recommendation queries across real client projects.

ChatGPT
Gemini
Perplexity
ClaudeAcross tracked GEO projects, brands reached their first non-branded AI recommendation in a median of 26 days, measured from implementation start across priority commercial prompts.
Freeways has run 50,000+ tracked prompt tests across ChatGPT, Gemini, Perplexity and Claude, covering discovery, comparison, citation and recommendation queries across real client projects.
Most GEO agencies rely on manual checks and fragmented reporting. We built Geolify to give every engagement a measurable baseline, clearer priorities, and a consistent way to track what changes after execution.

Founder, Freeways
AI & Digital Capability Expert, IHRAITrương Ngọc Hải combines experience across AI research, technology product development, search, marketing and business growth. Since 2023, his work has focused on applying AI to real products and business use cases - from developing CX Genie to building Freeways’ GEO methodology.
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Applied AI research, product development and technology solutions at Eastplayers and CX Genie.
Member of IHRAI’s specialist team for digital capability development, assessment and artificial intelligence.
Founder of Freeways since 2024 and BetterSERP Singapore since 2025, connecting AI, search and business execution.
GEO compounds over time, but meaningful progress can be measured much earlier. Freeways tracks how brands move from baseline visibility to stronger citations and recommendation presence within the first 90 days.
We benchmark visibility, citations, recommendation position and competitor presence across priority prompts.
Priority prompts · Brand mention rate · Citation coverage · Recommendation position · Competitor share
Tracked brands reach an average 35%+ presence across priority prompts after the highest-impact technical, entity and content gaps are addressed.
AI Visibility measures the share of tracked prompts where the brand appears. Day-30 results are compared against the same Day-0 prompt set after technical fixes, entity clarification and priority-page optimization.
Citation coverage increased from 18% to 41% across the priority prompt set, giving AI engines trusted sources to validate brand and strengthen category relevance.
Citation Coverage measures the share of tracked prompts that return owned or earned sources supporting the brand. Progress is compared against the Day-0 baseline after citation-gap analysis, supporting content and authority reinforcement.
By Day 90, 68% of recommendation prompts gaining traction place the brand among the top three options frequently surfaced by leading AI recommendation systems.
Recommendation Presence tracks whether the brand appears in selected non-branded comparison and recommendation prompts, including its position against competitors after high-intent prompt and authority optimization.
Every engagement can begin with a $0 GEO Audit, including an AI Visibility Snapshot, competitor analysis and audit of your top 5 priority URLs.
GEO improves how AI systems understand, validate and surface your brand across discovery, comparison and recommendation journeys.

Diaflow's sessions from AI assistants rose from 520 to 2,184 (GA4, 31-day periods ending January 14 and February 15, 2026).
Read the Diaflow Case StudyReal feedback from brands we’ve helped improve visibility, positioning and growth across search and AI.
Choose the level of GEO support that fits your stage — from a clear snapshot today to a visibility system built for your next round.
See full scopeTerm: 1–2 business days
Term: 3 months
Term: 6 months
Term: 9 months
Clear answers for teams deciding whether GEO belongs in their next growth plan.
Ask us directlyA generative engine optimization agency helps brands become easier for AI systems to discover, understand, cite and recommend. Freeways does this across four main areas: auditing current AI visibility, improving technical AI accessibility, creating AI-ready content, and strengthening entity, citation and authority signals across the web.
A GEO agency can cost anywhere from $0 for an initial audit to around $4,800 per month, depending on the level of research, implementation and ongoing optimization required. Freeways offers entry points ranging from a free GEO audit to longer-term programs covering technical GEO, content, citations, entity optimization and AI visibility tracking.
Yes, meaningful GEO signals can begin appearing within three months, although results vary by website and market. Across tracked GEO projects, brands reached their first non-branded AI recommendation in a median of 26 days. Around Day 30 we establish and improve the foundation, Day 60 expands content and visibility coverage, and Day 90 measures changes across agreed priority prompts.
Yes. SEO primarily improves how pages are crawled, ranked and discovered through traditional search, while GEO improves how information is understood, retrieved, cited and recommended by AI systems. A modern search optimization agency should consider both because AI search still depends heavily on strong technical foundations, structured information, useful content and credible authority signals.
GEO is worth investing in when potential customers increasingly use AI tools to research, compare or shortlist solutions in your category. It becomes especially valuable when competitors already appear in AI answers, your brand is described inaccurately, or important commercial questions are not covered clearly across your website and trusted third-party sources.
GEO increases the signals ChatGPT can use to understand and evaluate your brand, including clear entity information, useful content, relevant citations and credible third-party sources. Freeways combines these signals with ChatGPT SEO optimization to improve your brand's eligibility for relevant discovery, comparison and recommendation prompts rather than trying to influence individual AI answers directly.
GEO works best for businesses whose customers research, compare or evaluate options before buying, including SaaS, technology, professional services, ecommerce and other knowledge-heavy categories. It is particularly relevant for companies selling complex products where AI can influence the shortlist. Freeways also provides dedicated GEO for B2B SaaS strategies for longer research-driven buying journeys.
No. A large content team is not required to start GEO. The priority is identifying which technical issues, pages, questions and authority signals have the greatest impact first. Freeways can provide the research, roadmap, content structure and optimization guidance, while internal teams can contribute product expertise, approvals and content production depending on the working model.
Choose a GEO agency that can measure results rather than only produce content. Look for a clear AI visibility baseline, real case studies, transparent pricing, technical SEO and GEO capabilities, and ongoing tracking of prompts, citations and competitors. The agency should also explain what it can influence, what it cannot guarantee, and how progress will be evaluated over time.
Talk with our GEO team to identify where your brand can win, what to prioritize, and how to turn AI visibility into real growth.
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