iLive by Shopnow: 7× Monthly New Users in 3 Months
iLive by Shopnow offers an AI livestream solution for ecommerce in Vietnam. Freeways Agency used GEO to strengthen its association with the AI Livestream category and improve discovery across relevant AI conversations.
- AI VISIBILITY ¹16% → 90%
- NEW USERS ²7×(500 → 3,500 per month)
- ORGANIC CTR ³9.6%
- ¹ Share of valid AI answers to 50 fixed non-branded prompts that mention iLive. See How we measured.
- ² GA4 new users, June 2026 vs August 2026, whole website, all channels.
- ³ Google Search Console, web search, August 1–31, 2026: 960 clicks from 10,000 impressions, all countries and devices.
A New Product Category Can Be Hard for AI to Recognize
AI livestream is still an emerging category, so AI systems may not clearly understand what it includes or which brands belong to it.
For iLive, the challenge was strengthening the connection between the brand, its category, and its core use case.
- iLive
- AI Livestream
- Ecommerce
- Automated Selling
The Main Gap Was Between Product Innovation and Category Understanding
iLive already had a clear product proposition, but emerging products are often described using several overlapping terms. That can make it harder for AI to build a stable understanding of the brand’s primary category.
- “What are the best AI livestream tools?”
- “Which AI livestream platform is available in Vietnam?”
- “How can AI automate livestream selling for ecommerce?”
These questions are much closer to category discovery and solution evaluation than branded searches. The GEO strategy therefore focused on making iLive relevant to these conversations before buyers specifically searched for “iLive by Shopnow.”
Build a Strong Association With “AI Livestream”
The strategy positioned iLive by Shopnow clearly as an AI Livestream solution for ecommerce businesses in Vietnam.
Messaging, content, and supporting signals were aligned so livestream, ecommerce, and AI automation reinforced one consistent product story.
Priority content then focused on the questions buyers ask when discovering, comparing, and evaluating AI livestream solutions.
We Built One Clear Category Association
Priority pages were restructured to make the relationship between iLive, its category, technology, and key use cases more explicit across the website.
- iLive by Shopnow
- AI Livestream
- Ecommerce
- Automated Selling
- Product Demonstration
- Customer Engagement
Content and product pages were then aligned so these topics reinforced the same AI Livestream association and answered the questions buyers were most likely to ask.
- Strengthened AI Livestream category positioning
- Improved brand and entity consistency
- Optimized priority product pages
- Expanded AI Livestream topic coverage
- Built stronger use-case, question-led, and FAQ content
- Improved AI-readable content structure
- Strengthened technical indexability
- Expanded citations and external brand signals
From Category Recognition to Stronger AI Visibility
iLive became more consistently associated with the AI Livestream category across search and AI platforms.
Between June 1 and August 31, 2026, AI Visibility across 50 tracked prompts rose from 16% to 90%. Organic CTR was 9.6% for August 1–31, 2026.
This stronger category association created more opportunities for iLive to appear during discovery and solution evaluation.
How We Measured iLive's AI Visibility
AI Visibility is the share of valid AI answers that mention iLive by Shopnow, measured using a fixed set of prompts and consistent measurement rules.
We tracked a fixed set of 50 non-branded prompts in Vietnamese for the Vietnam market, across ChatGPT and Google AI Overviews. Each prompt ran 2 times per platform in each measurement round. The prompt set and platform list did not change between baseline and endline.
| Baseline | Endline | |
|---|---|---|
| Date | June 1, 2026 | August 31, 2026 |
| Prompts in set | 50 | 50 |
| Scheduled answers | 200 | 200 |
| Valid answers (denominator) | 190 | 190 |
| Answers mentioning iLive | 30 | 171 |
| AI Visibility | 16% | 90% |
10 scheduled answers were excluded in each round because of platform errors or because no answer was returned.
Example prompts: “What are the best AI livestream tools?” · “Which AI livestream platform is available in Vietnam?”
AI Search Created Another Path to Product Discovery
AI Search gave iLive another discovery surface beyond traditional search. Buyers could begin by asking about AI livestream, learn which solutions exist, and discover iLive before actively searching for the brand itself.
- Buyer researches AI Livestream
- iLive appears in the answer
- Buyer explores the product
- Website supports evaluation
Monthly new users grew 7× (500 → 3,500, +600%; GA4, whole website, all channels) from June 2026 to August 2026.
Category Clarity Can Drive Real Growth
When AI clearly understands which category a product belongs to, stronger visibility can translate into more discovery, more qualified interest, and faster user growth.